Chris Vitale

SVP of Technology Simple Tire

With over 20 years of experience, I’ve built my career around solving complex challenges in eCommerce architecture, B2B integrations, and team leadership. I’m a proven innovator who has: - Driven double and triple-digit growth in eCommerce, - Led global operations and technology transformations for startups and Fortune 500 companies. From leading a technology overhaul that fueled triple-digit YOY growth at SimpleTire to scaling Pep Boys' online revenue from $20M to $200M, I’ve consistently delivered results that matter. With global experience with brands like Ralph Lauren, where I led the technology group to deliver a global expansion that increased eCommerce sales from $130M to $480M in just 3 years. I have consistently scaled multiple businesses across borders and markets. My passion lies in bridging the gap between technology and business by aligning technical solutions with strategic business goals. I believe that the true power of technology isn’t just in the systems we build, but in how those systems drive business outcomes, whether that’s increasing revenue, improving efficiency, or creating exceptional customer experiences. I take pride in translating complex technical data into actionable insights for leadership teams, ensuring that technology isn’t just an enabler, but a core driver of growth and profitability. By prioritizing collaboration, I ensure teams work seamlessly toward shared objectives, ensuring that technology investments always align with broader business priorities and deliver real tangible value. Synergy between technology and business is where transformative results happen, and it’s what drives my approach to every challenge.