Yvette Wang

Senior Director, CRM SimpleTire

I’ve always been able to learn, adapt and execute with success at a lightning speed. I studied Chemistry because I loved the discipline, deductive reasoning, and empirical analysis. That and the advent of PCs really formed my foundation. Remember the Macintosh? No way I would’ve imagined a career in marketing, but the skills I picked up allowed me to adapt and thrive on anything I focused on. In my early career, I excelled as both an Internal Audit Manager and an IT Director. Using my analytical skills and attention to detail, I’ve caught employees red-handed. At the same time, I honed my project management skills, and with my technical expertise, I helped my company successfully complete 2 operational platform migrations. Accomplished without any downtime and kept my sanity too. How’s that for multi-tasking? At this time I discovered my affinity for teaching. Initially being a shy introvert, I dreaded having to help train over 1500 employees, but I found that it is quite fulfilling. Meanwhile, I picked up yoga, having a bit of an obsessive-compulsive personality, which I prefer to call highly self-motivated, I traveled to India to learn from the masters. Subsequently, I started teaching yoga for 4 years as a hobby. Eventually, I wanted a change, so I started my own business, providing consulting services in IT and digital marketing. From building websites with HTML/CSS, helping small businesses take advantage of Social Media, SEO, and email marketing, I’ve helped clients grow their businesses via these services and seminars I taught. Two things I learned from this experience: I am quite creative, and that I’m able to connect with people with confidence and ease. Somewhere along the way, I left behind the shy introvert. Having been a consultant for nearly a decade, I accepted an offer for a full time position from a long time client So I officially became a Global CRM Manager, with lots of other experiences to enhance my skill set. While sharpening my CRM/Lifecyle Marketing chops, I added even more competencies to my toolbox, like SQL, GA, Tableau, Looker, Segment and Quicksight. Also, like deja vu, I led 3 CRM platform migrations successfully. I mentored our CRM team and enjoyed the company culture where all department teams often collaborated with everyone.

Retail Reinvented: Harnessing Technology & Data For A Resilient Future

9:40 AM PANEL DISCUSSION: The Power Of Partnership: How IT And Marketing Collaboration Drives Retail Success

As digital expectations rise, the relationship between IT and marketing has never been more critical. In 2025, CIOs and IT leaders are collaborating more closely with customer-facing teams to create seamless, engaging retail experiences that drive sales and brand loyalty. A single friction point—whether a slow-loading page or a failed checkout—can lead to lost revenue and diminished trust.

This panel discussion will bring together top industry leaders to discuss how breaking down silos, leveraging real-time data, and integrating technology can enhance customer engagement and revenue growth. Join us for an insightful conversation on the strategies, challenges, and innovations shaping the future of retail in a digital-forward world.

· Bridging the gap and identifying how CIOs and marketing leaders can align on shared goals to enhance customer engagement and business growth

Exploring how AI, data analytics, and automation improve personalization, optimize the shopping journey, and reduce friction
Collaborating with Marketing and Sales to quickly adapt to changing customer expectations and market trends
Identifying and addressing common digital pain points that lead to lost sales, from slow-loading pages to checkout glitches
Measuring ROI and defining KPIs that ensure technology investments are directly driving revenue and improving customer satisfaction

Next-Gen Retail: Innovating For Agility, Growth, And Seamless Customer Experiences

11:00 AM PRESENTATION: Beyond Batch-and-Blast: Architecting CRM For The Modern Retail Experience

This session explores the intersection of customization and privacy, addressing the challenges and opportunities in utilizing customer data to enhance personalized experiences. The session delves into strategies for achieving a harmonious equilibrium, where businesses can provide tailored services without compromising the privacy expectations of their customers.

· Discussing strategies to navigate the fine line between personalization and privacy, ensuring that data analytics practices align with customer expectations and regulatory standards

· Recognizing the importance of transparent communication about data usage to build and maintain customer trust by being clear about the purposes and benefits of data analytics

· Establishing a customer-centric mindset in data analytics, prioritizing the delivery of personalized experiences that genuinely enhance customer satisfaction while respecting individual privacy preferences

Check out the incredible speaker line-up to see who will be joining Yvette.

Download The Latest Agenda