Yvette Wang

Senior Director, CRM SimpleTire

I’ve always been able to learn, adapt and execute with success at a lightning speed. I studied Chemistry because I loved the discipline, deductive reasoning, and empirical analysis. That and the advent of PCs really formed my foundation. Remember the Macintosh? No way I would’ve imagined a career in marketing, but the skills I picked up allowed me to adapt and thrive on anything I focused on. In my early career, I excelled as both an Internal Audit Manager and an IT Director. Using my analytical skills and attention to detail, I’ve caught employees red-handed. At the same time, I honed my project management skills, and with my technical expertise, I helped my company successfully complete 2 operational platform migrations. Accomplished without any downtime and kept my sanity too. How’s that for multi-tasking? At this time I discovered my affinity for teaching. Initially being a shy introvert, I dreaded having to help train over 1500 employees, but I found that it is quite fulfilling. Meanwhile, I picked up yoga, having a bit of an obsessive-compulsive personality, which I prefer to call highly self-motivated, I traveled to India to learn from the masters. Subsequently, I started teaching yoga for 4 years as a hobby. Eventually, I wanted a change, so I started my own business, providing consulting services in IT and digital marketing. From building websites with HTML/CSS, helping small businesses take advantage of Social Media, SEO, and email marketing, I’ve helped clients grow their businesses via these services and seminars I taught. Two things I learned from this experience: I am quite creative, and that I’m able to connect with people with confidence and ease. Somewhere along the way, I left behind the shy introvert. Having been a consultant for nearly a decade, I accepted an offer for a full time position from a long time client So I officially became a Global CRM Manager, with lots of other experiences to enhance my skill set. While sharpening my CRM/Lifecyle Marketing chops, I added even more competencies to my toolbox, like SQL, GA, Tableau, Looker, Segment and Quicksight. Also, like deja vu, I led 3 CRM platform migrations successfully. I mentored our CRM team and enjoyed the company culture where all department teams often collaborated with everyone.